Live experience content production on the internet does not stop. And brands, journalists, entertainers.
And others fight the attention of an increasingly distracted audience, which is more demanding than ever. Also, it attracts and retains an interest, and it’s necessary to offer quality experiences.
And also, live experiences are excellent in a sense. As they happen in real-time, it generates feelings of exclusivity and urgency in the audience.
Also, different videos published on social media, for example, live contents, are available for a limited time.
And also, a live experience takes several formats, such as lectures, webinars, or live-blogging. The important thing is for you to know what kind of content is most suitable for your buyer persona.
Also, it considers the characteristics and the current phase of the marketing funnel. Also, it existence attractive to the user. And live experiences also motivate the interaction.
Also Read: What is storytelling marketing? – Definition, 3 Examples of Storytelling Marketing
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