Multichannel marketing Write for us: Multichannel marketing refers to the perform of interacting with customers through a combination of direct and indirect communication channels (websites, retail stores, mail order catalogs, direct mail, email, mobile devices, etc. ) and allowing customers to act in response, preferably to purchase your product or service, using the channel of their choice. In the most basic terms, multichannel marketing is all about choice.
Multichannel marketing is main for the simple reason that it needs to be where your customers are. And they are everywhere. If you need another reason, consider this: Multichannel customers spend three to four times as much as single-channel customers.
There is no doubt that today’s customers have much more control over the buying process than marketers. With the proliferation of available channels, customers have more options than ever before about how they want to get in order.
Today there are more ways to reach customers, both in terms of the number and variety of channels, than we could have imagined not too long ago. And as the number of channels continues to grow, and it will, the need to embrace multichannel marketing will become not only a good idea but a fundamental one.
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