Blockchain In Digital Marketing: Blockchain In Digital marketing faces concerns about doing business online, be it cybersecurity, data protection, or transparency. Blockchain can help build customer trust in the digital world. You can give more authenticity to online ads, brand transparency, support cross-promotion with influencers, and reward customers for sharing data.
Platform companies like Facebook pose challenges for many players in the digital marketing market because they have a monopoly or duopoly. Additionally, data scandals have sparked some skepticism about the digital advertising scene. Both users and advertisers feel that they are out of control of their data. Blockchain offers marketing organizations new options to operate more autonomously in the advertising market and increase the authenticity of their products and corporate communications.
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How? ‘Or what? The main feature of blockchain is that it stores data on decentralized servers in multiple locations rather than in a centralized repository. These spread data records (blocks) are inseparably linked in chain. Every computer (pair) on the network receives the same copy of the tamper-proof data. This has the advantage that it no longer has a central repository that all market players must trust and is therefore no longer a central attack for cybercriminals or vulnerability to technical flaws. The principle is similar to an online document stored in a decentralized location that can be simultaneously updated on multiple computers. In digital marketing, this lays the organization for extra transparent, secure, and reliable solutions.
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