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Green Marketing Write for Us

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What Is Green Marketing?

Green marketing mentions to the practice of developing and marketing products based on their actual or perceived environmental sustainability.

Examples of green marketing include advertising for the reduced emissions associated with a product’s manufacturing process or the use of recycled materials for a product’s packaging. Some companies can also market themselves as environmentally conscious companies by donating part of their sales profit to environmental initiatives, such as tree planting.

How Green Marketing Works

Green marketing is part of a broader movement towards socially and environmentally conscious business practices. Consumers increasingly expect companies to show a commitment to improving their operations according to various environmental, social and governance criteria (ESG). To this end, many companies will distribute social consequences on an ongoing basis and periodically report on their progress towards these goals.

Typical examples of ESG-related improvements are reducing carbon dioxide emissions involved in a company’s operations, maintaining high labor standards both nationally and through international supply chains. And philanthropic programs designed to support the communities in which the company operates. Although green marketing specifically refers to environmental initiatives, these efforts are increasingly being presented along with corporate governance and social policy.

Example of Green Marketing

Starbucks is often mentioned as a leader in green marketing. The company has invested heavily in various social and environmental creativities in recent years. For example, in a 2018 report, Starbucks testified that it had committed more than $ 140 million to the development of renewable energy sources. The company buys enough renewable energy to run all the company-run stores in North America and the UK.

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