List Building: The term list building refers to collecting email addresses of visitors or users of a website. This is done through lead capture software to grow the subscriber database and improve future business communications with potential or existing customers.
For marketers, building email lists is an important strategy. Statistics show that 59% of consumers say that marketing emails positively or negatively influence their purchasing decisions. 80% of business people attest that email marketing increases customer retention.
Why Is List Building Important?
It is impossible to imagine email marketing without a customer base. Having the email addresses of the vulnerable users on your list is the foundation of a successful email marketing campaign. If you successfully manage this process, you will receive such pleasant benefits as:
- Wide outreach: List building allows you to find customers worldwide while increasing your brand awareness.
- Protection and engagement: List building is a surefire way to beat Google’s algorithm. If a person shares their email address with you, it means they are ready to interact with your brand.
- You are getting a picture of your buyer persona: The best way to create a valuable product is to ask your customers about their needs. Sending personalized emails helps you divide customers into segments with something in common.
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