A marketing strategy is a lasting plan for attaining a company’s goals by understanding customer needs and creating a distinct and supportable competitive advantage. It covers everything from determining who your customers are to deciding which networks you use to influence those customers.
With a marketing strategy, you can outline how your corporation positions itself in the market, what products it produces, what strategic partners it makes and what kind of advertising and marketing it does.
What Marketing Isn’t
Marketing is not just advertising, PR or building a website or email campaign. It’s also about everything leading up to these activities to backing both your customers and your sales team. Ideally, it drives your entire business and regulates what products you produce and how you dispense them.
What Is Included In A Marketing Strategy?
Essentially, a marketing strategy sets the general direction, but not the specific details, of a assortment of marketing-related events. Ideally, your marketing strategy should help you express the following for your business:
- Target audience
- Value proposition
- Product mix
- Brand messaging
- Promotional initiatives
- Content marketing
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