SMS marketing can be an effective counterpart to social market, so you can reach customers – and potential customers – in real-time with targeted and effective messages.
What is SMS marketing?
It is the preparation of sending marketing messages.
It is an optional form of marketing that requires contacts to sign up. This distinguishes it from social marketing, where the marketer posts public content that people can choose to like or follow.
Common types of SMS marketing examples include:
- personalized promotions
- offers or discounts
- remarketing
- surveys
Consumers are becoming increasingly comfortable interacting with businesses on their mobile devices. In many cases, they expect to be able to communicate with companies via messages or text messages.
So it’s no surprise that even in January 2020, before COVID-19 improved companies’ way of interacting with customers, more than half of US resellers planned to increase their marketing efforts for digital messaging and SMS.
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