Virtual Event Write For Us: Virtual events compete with television and OTT platforms in terms of “dual sensory and cinematic experience”. To overcome these two big competitors, Elena Vicente, head of marketing and business development at Telefónica Empresas, leaves us the first key: “organize the event in televised format, transform it into an audiovisual show based on rhythm and dynamism, is the format that has been found to be best suited to the participant sitting in front of a screen ”. Admittedly, the assistant’s position has changed in the virtual context, he is no longer accompanied by other colleagues in front of an impressive scene but in his chair at home, almost always alone.
From this perspective, a particular methodology is necessary for the organization of a virtual event and to have experts in television production, as is the case of Telefónica Empresas. Elena says: “it’s much more than streaming, we offer our customers a new concept of events”. Because it’s clear, copying and pasting the physical event online doesn’t work.
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