What is Account-Based Marketing (ABM)? – Definition, 5 Benefits

Account-Based marketing (ABM) Definition

Account-based marketing (ABM) is the business marketing strategy that concentrates resources on target accounts within the market.

It uses personalize campaign design to engage each account, basing the marketing message on the specific attributes and needs of the report.

ABM also takes a different holistic view of marketing beyond just lead generation.

And marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to getting the most value from your most significant accounts.

What are The Benefits of Account-Based Marketing?

• Account-based marketing is the increasingly popular approach for B2B companies that target larger accounts.
• For companies trying to sell in large accounts with long sales cycles and large deal sizes.
• And also account-based marketing offers many benefits over other marketing approaches. They include:

1. Personalized Marketing Approach

• Instead of the generic approach, marketers create messaging for target accounts.
• And we are taking what they know about the customer and tailoring the campaign’s creative assets to the customer’s specific attributes and needs.

2. Sales and Marketing Alignment

• Account-based marketing encourages marketing teams and sale organizations to work together.
• And also it identifying target accounts, crafts customized campaigns for them.
• We are working together and make straight move individual accounts through the pipeline, both before and after the lead conversion.

3. Shorter Sales Cycles

• Major purchase decisions involve multiple stakeholders. And it typically slows down the sales process because it starts at the lower level in the organization.
• It also moves slowly towards the primary decision-maker.
• And in account-based marketing length of the cycle shortens as all prospects nurture simultaneously.

4. Clearer ROI

• Account-based marketing is precise and measurable. It provides the highest ROI of all B2B marketing tactics.
• And 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach.

5. Fewer Wasted Resources

• Time and resources narrowly focused on the small number of accounts that are most likely to close sales. It frees up resources that can previously focus on lean is waste elimination

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