Account-based marketing (ABM) is the business marketing strategy that concentrates resources on target accounts within the market.
It uses personalize campaign design to engage each account, basing the marketing message on the specific attributes and needs of the report.
ABM also takes a different holistic view of marketing beyond just lead generation.
And marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to getting the most value from your most significant accounts.
Also Read: What is Content Marketing? – Definition, 4 Objectives
Also Read: What are Contact Points and Touchpoints? – Importance, Use
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