Categories: Marketing

What is Adaptive Content? – Work, Examples, and More

Adaptive Content today, online marketing is all about delivering relevant Content that serves each user in a personal way.

And where the term its  steps. It refers to the content feature that offers users a more personalized interface during their visits.

What’s different in it, compared with the classic static Content, is that parts of the website can change according to the user behavior.

So two different people might see completely different versions of the same page at the same time.

How does adaptive Content Work?

  • It relies on collecting various data points about each visiting user, interpreting the collected data.
  • And they are replacing parts of the Content with user-centric data. The most common types of it are text (also called dynamic text replacement).
  • And the most common data points that are existence collected by adaptive content software:

1. IP Address

  • It’s using pinpoint the user’s location (city, area, country) and get other information from the site, such as weather conditions.

2. Cookies

  • There are all sorts of information stored in cookies, such as login status, name, gender, previous website activity, etc.
  • If any of this information is available to an adaptive content tool, it can personalize the website for each user.

3. User Behavior

  • Another common way to create adaptive Content for a user is to follow their behavior.
  • We can tailor the following experience for the user based on the surfing patterns: time spent on a specific page, the number of pages visited in a session, etc.

What are the Adaptive Content Examples?

  • It can implemented in popup banners. And its variable such as {Region} and temperature.
  • It automatically replaced with relevant ones from the user’s location.
  • In this example, the banner can only trigger if the temperature at the user’s location is above 5 degrees Celsius, optimal for planting during the cold season.

Also Read: What is the Brand Voice? – Definition, 5 Importance

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