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What is Artificial Intelligence? – Definition, Tasks, and More

All Marketing Tips - January 9, 2026

Artificial intelligence

Table of Contents

  • Artificial Intelligence Definition
  • Core Definition
  • Key Variations
  • What are some Tasks that can Include in AI?

Artificial Intelligence Definition

Artificial intelligence is the branch of information technology that enables computers to perform tasks and react humanly.

And AI-powered technologies mean the software can perform tasks that would previously require human decision-making, learning, and intelligence.

Also, Artificial intelligence takes several applications in marketing. The number of AI-powered marketing platforms is growing all the time.

Artificial intelligence (AI) refers to computer systems capable of performing tasks that typically require human intelligence, such as learning, reasoning, and decision-making. Definitions vary slightly across sources but consistently emphasize simulating human-like cognitive abilities through computational methods. No single universal definition exists due to AI’s evolving nature and broad applications.​

Core Definition

AI enables machines to perceive environments, process data, and take actions to achieve goals, often improving via experience. Common elements include perception, problem-solving, language understanding, and pattern recognition.​

Key Variations

  • Systems simulating intelligent behavior without human oversight, learning from data sets.​

  • Machines duplicating cognitive tasks like predictions, speech recognition, or visual analysis.​

  • Broad field encompassing machine learning, neural networks, and rational action in robots or software.​

The term originated in computer science research, with early focuses on reasoning and now expanding to deep learning and real-world adaptability. Modern AI combines vast data, algorithms, and processing power for human-like performance in specific domains.

What are some Tasks that can Include in AI?

  • Some tasks that AI can use include:
  • Natural language and speech processing for search engines and chatbots
  • And spotting trends in large sets of data
  • Also predicting customer behavior based on previously collected data
  • And it is automatically optimizing content and ads to improve conversions.
  • Also, automatic scheduling of content publication, email sending, and social media posting for best effect
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  • And its recommendation engines suggest products and services unique to each user and customer.
  • And it just the small sampling of the possibilities that artificial intelligence marketing currently offers.
  • There are new AI-powered marketing platforms, and software existence develops all the time.
  • And many marketers go so far as it says that artificial intelligence is the future of marketing due to the improved customer experience and ROI it promises.

 

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