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What is Artificial Intelligence? – Definition, Tasks, and More

What is Artificial Intelligence? – Definition, Tasks, and More

Artificial Intelligence Definition

Artificial intelligence is the branch of information technology that enables computers to perform tasks and react humanly.

And AI-powered technologies mean the software can perform tasks that would previously require human decision-making, learning, and intelligence.

Also, Artificial intelligence takes several applications in marketing. The number of AI-powered marketing platforms is growing all the time.

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What are some Tasks that can Include in AI?

  • Some tasks that AI can use include:
  • Natural language and speech processing for search engines and chatbots
  • And spotting trends in large sets of data
  • Also predicting customer behavior based on previously collected data
  • And it is automatically optimizing content and ads to improve conversions.
  • Also, automatic scheduling of content publication, email sending, and social media posting for best effect

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  • And its recommendation engines suggest products and services unique to each user and customer.
  • And it just the small sampling of the possibilities that artificial intelligence marketing currently offers.

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  • There are new AI-powered marketing platforms, and software existence develops all the time.
  • And many marketers go so far as it says that artificial intelligence is the future of marketing due to the improved customer experience and ROI it promises.

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