The user of personas are representations of our target customers. Creating user personas involves researching. And we were outlining our ideal customer’s…
The visual imagery put on our sunglasses. We’re about to go on the sensory ride, including bright bursts of sunlight. And the…
Contact points and touchpoints are the times when consumers encounter our brand during the consumer journey. And contact points and touchpoints it…
In the competitive world of marketing, promotional merchandise remains a surprisingly powerful tool. But not all giveaways are created equal. The key…
Brand Voice Definition Brand voice and brand tone are not the same. The technique allows our brand to adjust its agent to…
Definition of Content Strategy Template Content Strategy creates the long-term strategy for your content marketing with this guided content strategy template. It’s…
Corporate Strategy Definition Basically the corporate strategy takes the portfolio approach to strategic decision-making by looking across all of the firm’s businesses…
Brainstorm Brainstorm the great blog posts rock do top-notch videos, eBooks, and a healthy list of other content types. What about infographics?…