B2B these are the acronyms of Business 2 Business, ” that is, from company to firm. Therefore, this type of marketing is one that not directs to the final consumer but to other companies.
They either sell them raw materials or other products they need (for example, office supplies). In business-to-business marketing, the customer is interested above all in optimizing their purchasing process.
And usually, the transactions take a higher value than in the consumer market. Due to these characteristics, B2B marketing relies on rational arguments.
What matters is not the emotions but the characteristics of the product or service. The B2B market is “thirsty for knowledge” and wants information as complete as possible through formats.
Such as videos, downloadable, and catalogs. In short, it’s about explaining the objective characteristics of the product in an extensive and details way.
Also, You can find more helpful resources at Mashable Online.
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