Definition Content Marketing Skills
Content marketing skills to develop in 2017 the creation and distribution of relevant content became necessary for marketing strategies.
And also the capabilities of the content creator are not limited to knowing how to write and take good writing and spelling, and we bring to add skills to obtain better results.
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1. Big Data Research
- Marketing campaigns start with research, so honing this skill is essential. Also they know what the competition is talking this.
- And knowing what are the novelty topics and existence awareness of the product that is existence sold is the first step.
- Beyond the Google search to develop the content marketing strategy. And also we consider what Big Data offers.
- The processing of massive amounts of data allows one to know patterns and trends to generate engaging and optimized content for search engines, all this through statistical reports.
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2. Creative and Effective Writing
- It seems like the most prominent skill for the content creator. However, it is necessary to remember that it’s not about advertising.
- But about doing the helpful writing so that those who receive it value.
- Also it and advance in the collection process. of information.
3. Management of publication tools
- It helps need for the creation, dissemination, and analysis of the content.
- And also it depends on the strategy.
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- We can use different platforms example, Yoast (for WordPress), Tweet deck (to manage Twitter), IFTTT (to create workflows), MailChimp (to send mailing).
- And also Google Analytics (to review analytics).
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