Facebook ads strength it appears straightforward at first. Just draft the engaging post, target a relevant audience, throw some money behind it, and get new leads. Not quite.
As many are likely aware, Facebook is a challenging space for advertisers. We are competing against many other businesses for attention and competing against people’s friends and families.
Why they someone engage with the ad when they see that the childhood friend just posted her wedding photographs?
And why Facebook ad images are visually enticing. If it’s not, the chances of getting clicks and conversions on Facebook become slim to none. Also, Facebook is the visual platform, which is part of why it’s understood so much success compete.
We do not only need outstanding media to share, but we also need to make sure that media is the right size and format to fit your ad.
And its high-quality visual content can have a significant impact on your conversion funnel,” a content marketer at visually.
Researchers note that visual content is processed differently from the text, from studying brain scans to tracking eye movements. Visuals communicate more information more effectively.
The brain processes are visual content 60,000 times faster than text. So what makes the engaging image for a Facebook ad?
Also Read: What is Website Personalization? – Definition, Importance, Benefits, and More
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