There are many advantages gained from selling on Amazon. You get access to over 300 million global customers. Payments are safe and secure. You are also able to benefit from a range of Amazon services, including their Amazon Prime delivery service.
Yet make no mistake, and despite all of the available tools and solutions, selling on Amazon is hard.
If you have been struggling to make a mark on the platform, or if your sales numbers have begun to dry up, this article is here to help. Below are four tips for success when it comes to being an Amazon seller.
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Tip #1: Make use of PPC advertising
Amazon’s PPC advertising platform is one of the most effective ways to gain visibility and an advantage over the competition. You don’t have to battle it out in the search results pages. You’re able to place your Amazon listings in prominent positions, bypassing the SEO battle to get your products noticed.
There are just two issues. One, Amazon PPC advertising can be costly. Two, it’s difficult to maximize the potential of this platform. Regarding the latter, using a marketing agency like that found at https://nuancedmedia.com/amazon-ppc-management-agency/ is recommended.
Think about it: if Amazon PPC is expensive, you want to get it right from the start. With a specialist agency on your side, they will be able to put together campaigns that get results and maximize your ad dollars.
Tip #2: Incorporate the right keywords
PPC can be a great solution, but you cannot rely on this exclusively to promote your products. Organic traffic is also key to succeeding as an Amazon seller. One way of acquiring visitors is to include relevant keywords – aka search terms – in your product listings.
This starts with conducting keyword research. You need to identify the keywords potential customers are using to find the types of products you’re selling. Then it’s about effectively incorporating these into your product listings, where they appear naturally and in the right places.
Tip #3: Be flexible with your pricing
To succeed as an Amazon seller, one of the most essential elements is pricing. Go too high, and people will select an alternative product offered by one of your competitors. Go too low, and your profit margins won’t be worthwhile.
Another key point with pricing is flexibility. In the never-ending battle to win the Amazon war, your competitors will always be adjusting their prices in an effort to gain an edge. When possible, you need to react to these changes to remain competitive.
Tip #4: Promote via other channels
Amazon offers great advertising options. However, you shouldn’t restrict yourself to just this platform. There are many other ways you are able to effectively promote your business and the products it sells.
One such way is with social media. Whether it’s Facebook, Instagram, or TikTok, these channels are excellent ways to get the word out about your products outside of Amazon. They’re visual, hashtags can be used, and you can target potential customers in an entirely different way with greater creativity.