What is a Marketing Plan? – Definition, Types, Differences, and More
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Marketing Plan Definition
A marketing plan strategic IT project roadmap that businesses use to organize, execute. And track the marketing strategy over a given period.
And marketing plans also include different marketing strategies for the various marketing teams across the company, but they all work toward the same business goals.
What are the Types of Marketing Plans?
It depends on the company you work at, and you might want to leverage various marketing plans. Here are just a few:
1. Quarterly or Annual Marketing Plans
The plans highlight the strategies or campaigns you’ll take on in a certain period.
2. Paid Marketing Plan
It plans to highlight paid strategies, such as native advertising, PPC or paid social media promotions.
3. Social Media Marketing Plan
Its plan also highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media.
4. Content Marketing Plan
The plan also highlights different strategies, tactics, and campaigns to use content to promote the business or product.
5. New Product Launch Marketing Plan
It also plans the roadmap for the strategies and tactics you’ll implement to promote a new product.
What are the Differences between Marketing Strategy and Marketing Plan?
A marketing strategy describes how the business will accomplish a particular mission or goal.
It includes which campaigns, content, channels, and marketing software they use to execute that mission and track its success.
For example, while a more excellent plan and department might handle social media marketing. It might consider the work on Facebook as the individual marketing strategy.
Also, it contains one and more marketing strategies. It is the framework from which all of your marketing strategies creates. And it helps to connect each design back to a more extensive marketing operation and business goal.
For example, let’s say, and your company is launching a new software product it wants customers to sign up. And also, it calls for the marketing department to develop a marketing plan that’s helped introduce this product to the industry and drive the desired signups.
The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise.
And account on Twitter to join the conversation around the subject — all of which serve it attract an audience and convert this audience into software users.
The business’s are dedicates to introducing a new software product to the marketplace and driving signups to that product in the above example.
The business executes on that plan with three strategies: a new industry blog, a YouTube video series, and a Twitter account.