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What is a Mega-Influencer? – Macro, Micro, and More
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What is a Mega-Influencer? – Macro, Micro, and More

Mega-influencer the highest-ranking category of social media influencers.

And mega-influencer they typically take more than a million followers. And mega-influencers “are often more famous than influential.

They often take a very diverse audience with different topics of interest. Also, the relationships with the individual members of their followership tend to the more distant.

What is the Macro-Influencer?

  • Macro-influencers are the notch down from mega-influencers. Also, one way to identify a macro-influencer is by the follower count. And which must fall somewhere between 100,000 and one million followers.
  • And our average macro-influencer lies somewhere between micro and mega. There’s no exact science differentiating these categories.
  • Unlike most mega-influencers, macro-influencers usually gained fame on the internet itself. And whether that was through vlogging and by producing funny and inspiring content.

What is the Micro-Influencer?

  • A micro-influencer is someone who takes between 1,000 to 100,000 followers. Also, micro-influencers focus on a specific niche and area and generally regard industry experts and topic specialists.
  • Also, micro-influencers take stronger relationships than the typical influencer. Its often driven by the perception as the opinion leader of subject matter.

What is the Nano-Influencer?

  • Nano-influencers are the relatively new breed of influencers. They tend to take a smaller number of followers in comparison to micro-influencers, less than 1,000 followers.
  • The nano-influencer is someone who takes influence within the community. And someone who takes effect in the local neighborhood and community.
  • Some examples might help local pastors, local community leaders, and local government leaders.
  • And also the idea behind nano-influencers gets “regular everyday people” to influence the brand’s product and service to friends and family. Most of the time can achieve through user-generated content.

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