What is a Mega-Influencer? – Macro, Micro, and More
Mega-influencer the highest-ranking category of social media influencers.
And mega-influencer they typically take more than a million followers. And mega-influencers “are often more famous than influential.
They often take a very diverse audience with different topics of interest. Also, the relationships with the individual members of their followership tend to the more distant.
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What is the Macro-Influencer?
Macro-influencers are the notch down from mega-influencers. Also, one way to identify a macro-influencer is by the follower count. And which must fall somewhere between 100,000 and one million followers.
And our average macro-influencer lies somewhere between micro and mega. There’s no exact science differentiating these categories.
Unlike most mega-influencers, macro-influencers usually gained fame on the internet itself. And whether that was through vlogging and by producing funny and inspiring content.
What is the Micro-Influencer?
A micro-influencer is someone who takes between 1,000 to 100,000 followers. Also, micro-influencers focus on a specific niche and area and generally regard industry experts and topic specialists.
Also, micro-influencers take stronger relationships than the typical influencer. Its often driven by the perception as the opinion leader of subject matter.
What is the Nano-Influencer?
Nano-influencers are the relatively new breed of influencers. They tend to take a smaller number of followers in comparison to micro-influencers, less than 1,000 followers.
The nano-influencer is someone who takes influence within the community. And someone who takes effect in the local neighborhood and community.
Some examples might help local pastors, local community leaders, and local government leaders.
And also the idea behind nano-influencers gets “regular everyday people” to influence the brand’s product and service to friends and family. Most of the time can achieve through user-generated content.