The user of personas are representations of our target customers. Creating user personas involves researching.
And we were outlining our ideal customer’s goals, pain points, behavior, and demographic information.
The research involved in putting together the user persona report will help us understand our target audience and create a better product.
And things like life goals, education level, age, and joint problems will determine how we serve these customers in the future.
And especially when it comes to making marketing decisions, and even small factors like location and salary influence how those people make decisions and use our product.
User personas are essential for creating the targeted marketing plan and for influencing your growth strategy.
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How can we create the user persona?
- Not sure where to start? We compiled 20+ user persona: examples, tips, and templates to help us create some fantastic user persona examples from scratch.
1. It Creates 3-5 unique and detailed personas to start
- If we are creating our first customer and user persona guides, we can design one for our main customer groups.
- And most of the resources recommend between three and five distinct personas, and we incline to agree.
- It created four unique user persona examples above.
- And also they happen to dogs. We believe that this is the perfect range to cover all our bases and gain insight without getting too in-depth.
2. Highlight Products our Audience Already uses in our Industry
- Including well-known products in the user persona guide is a simple way to add a wealth of secondary information.
- And for example, if this user only buys Apple products and only shops at Whole Foods, we can make many assumptions rather quickly.
3. Use the Customer Journey Map Template to help it Create each Persona
- If we were taking some trouble putting together our user personas, a customer journey map might help.
- And an excellent way for us to look at the customer’s journey from a different angle.
- And also hopefully come out the other side with better insights.
- Also just like in this example, we can learn a lot about our personas by just studying how they use our product.