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QR Codes Write For Us

QR Codes Write For US

QR CodeQR Codes Write For Us: Even if you’ve never heard of a QR code, you probably already know them subconsciously. QR codes are used in a variety of different marketing materials these days, and in recent years they have become more common than ever. Many of our customers here at FastPrint.co.uk have incorporated QR codes into their marketing materials over the past few years. We regularly add them into their business cards, posters, flyers, and even banners on behalf of our clients because we know how powerful they can be when used correctly.

However, despite this, many of our customers are still not entirely sure what a QR code really is. We are regularly asked what a QR code looks like, what it is used for, and how it works.

Explaining this to every customer can be a pretty lengthy process, so we thought we would create this simple guide to give details on exactly what a QR code is and how it works in plain language

QR codes have become common in consumer advertising. Typically a smartphone is used as a QR code scanner, displaying the code and converting it into a useful format (like a standard URL for a website, preventing the user from typing it in a web browser). The QR code has become a central part of advertising strategy, as it provides faster access to a brand’s website than manually entering a URL.  Beyond mere convenience for the consumer, the importance of this ability is that it increases the conversion rate: the possibility that the contact with the ad will turn into a sale. It takes interested prospects further down the funnel with little delay or effort, immediately leading the viewer to the advertiser’s website, where a longer, more focused sales pitch can lose viewer interest.

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