SaaS marketing is a kind of marketing that helps explicitly raise awareness and promote software-as-a-service products. SaaS marketing helps bring a product to market, position a product, and create awareness for a SaaS organization.
How To Define Metrics In Saas Marketing
When you market a SaaS product instead of a one-time sale, you’re investing in the future of each customer relationship. That’s the difference between SaaS marketing and consumer product marketing.
Potential revenue generally means using customer lifetime value rather than first interaction value when calculating marketing ROI. These metrics help you budget for channels to spend on.
Top Channels For SaaS Marketing
The key to an effective SaaS marketing campaign is not to copy your competitors’ channels/platforms and social media posts. You need to develop a culture of measurement, creativity and experimentation. The channels that will work for your business depend on your target market and the skills of the founding team.
That’s why you should think outside the box and aim for platforms that reward small businesses for their creativity and originality.
- Organic Search / SEO
- Content Marketing
- Email Marketing
- Social Media
- Influencer Marketing (Focus On Micro-Influencers)
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