Business

What is the White Paper? – Detailed, Objectives, and More

All Marketing Tips - May 6, 2021

A white paper (also known as a “white paper”) is a document that is distributed mainly through the Internet.

And that transmits to the reader data and information about the product, and process, and the study.

Table of Contents

What is the Detailed Explanation of White Paper?

White papers are documents that companies publish to describe, above all, technical information and data, study results, developments, and processes.
They serve to inform readers quickly and accurately and present theses and concepts by demonstrating them with facts.
They are generally written in a serious, technical, and scientific style and are limited to a few pages in length. The most used forms are the following:
Guides
Best practices / practical studies
And information and data descriptions
Also, process descriptions
And discussions
Study results
And forecasts and thesis

White papers use for informational purposes but also for public relations on one hand.
Its objective is to explain the (new) fact, the product, and the process and, on the other, to inform or persuade customers and readers.
Likewise, white papers are high-quality content that can help a business position itself as an expert in a particular field.
By spreading online, they increase the popularity of the author and convince the reader of the technical knowledge and authenticity of the company, thus helping to attract new customers.

White papers mainly use in B2B communication. It means that the target group of a white paper is usually experts or people with some knowledge of the subject.
And consequently, these documents are written in a sophisticated, professional, and even scientific style. They are generally available for download as PDF files.
And white papers must only exceed a certain length if the content warrants it. They intended to provide quick and straightforward access to a potentially complex subject.
So the length must vary between two and fifteen pages. They aim to convey information in a specific but accessible way.

Also Read: What is Account-Based Marketing (ABM)? – Definition, 5 Benefits