Why do People Abandon Shopping Carts suddenly?

Your e-commerce business seems to be going well, with hundreds of people adding products to their carts. However, you notice that most of these customers suddenly abandon their shopping carts. Although complete and ready to check out, there is something that bothers your customers to abandon the cart. Here’s when you need someone providing email marketing for agencies to prevent losses to your business. The rates seem to go higher, and you cannot afford to face this phase, as an e-commerce owner, in the long run. Let’s dig deeper into this to get an insight into the various reasons why people suddenly abandon their shopping carts.

The registration hassle

Customers usually have umpteen options before them every day to make purchases. While some websites ensure a hassle-free shopping experience for their customers, many others annoy them. This annoying factor is nothing but the formality of getting the registration done on the website before purchasing. Unfortunately, every customer doesn’t have the same tendency and willingness to provide their personal information on your website. Hence, many customers opt out of purchasing from your website when you ask them to register.

Hidden costs

Your customer’s cart is full of products from your website. They choose the products according to the pricing you offer to them. However, when they proceed to check out, they find out about hidden costs. These hidden costs may be for shipping or taxes added on the specific amount of purchase they intend to make. This strategy is an unexpected and unpleasant surprise to your customers considering purchasing inexpensive products that fit their budget. Therefore, you need to send them an abandoned cart email where you offer them the coupon code or cashback on their purchase to avoid losing them as customers.

Inadequate modes of payment

Most customers making an online purchase opt for multiple modes of payment. If you are only offering online payments while the customer is expecting the “Cash on Delivery” option, then there are chances they will abandon the cart. Similarly, many websites only offer card payments to their customers, not UPI or online wallet payments. This strategy compels the customer to leave your website only because you have limited modes of payment available to offer to them. So, as an e-commerce owner, you must study the types of customers purchasing from you and the modes of payment they prefer. The more the payment options, the more influx of customers with higher checkout rates.

Ad-free checkouts

Many websites have ad banners displayed on their checkout page, which often diverges the customers’ attention. If your website has an ad banner on the checkout page and a customer finds out something more interesting, they will indeed click the ad to learn more. But, ultimately, they will abandon the carts only for a product at a cheaper rate or something that catches their topic of higher interest. So, find someone offering email marketing for agencies and hire them instead of letting the ads pop up on the checkout page.

Insecure purchases

A significant chunk of the population still tends to purchase anything from the brick and mortar stores. In such a scenario, they won’t easily trust a website for making online purchases of the products they want. So, all you need to do is make your website secure enough for them to purchase with trust. Unfortunately, trust issues are pretty common amongst first-time online buyers. Therefore, your website should offer users comfort and convenience to ensure that they find your website safe enough to share their personal information.

Lack of optimization

Not many e-commerce owners consider this among the various reasons for abandoned carts. Whether you accept it or not, your website will affect the purchases if it is too slow. The abandoned cart email won’t help when your website is prolonged and testing your customers’ patience before they can check out. To resolve this, you must check for the website speed before opening it for your users. You must optimize your site so that it loads fast and ensures customer purchases within as short as 3 minutes from the moment they add the product to the cart.

No customer support

Some customers don’t have an idea about making online purchases, although they are willing to make one. Only round-the-clock customer support is something that they look for in such a situation. If your website doesn’t have online chat support for the customers to resolve their queries, you will experience abandoned carts and low purchases. However, if you provide them with good customer support 24×7, they will clear their doubts and place the order.

Also Read: SSL Certificate Management for the Small Business


Hiring an email marketing agency is the best and simplest way of ruling out the possibility of abandoned carts. They will plan the strategy and take the essential steps for higher checkout rates and up-to-date hotel deals, boosting your company’s sales.

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