The contents is anything that the user can read, see and listen it. The more relevant the content is to the user.…
Affinity Data Work Definition Affinity data, let’s say we take pin boards full of DIY ideas, a few crafting blogs that we…
Media mix optimization is the analytical process during which marketers evaluate the performance of various campaigns to determine. And which take a…
Content engineering is a discipline to design, acquire, manage, deliver. And the use of content and the technologies deployed to support the…
Definition of Content Syndication Content syndication is the method of republishing existing content on other websites to reach a broader audience. However,…
Metadata is just data about data. And our context, it’s information about our content, place in pre-defined fields. Metadata ensures we are…
Content Marketing Guidelines the set of instructions indicating tone, voice, length, style, and topics on how our brand must communicate to our…
Persona Definition The personas were archetypical to the users whose goals and characteristics represent the larger group of users’ needs. It usually…