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Mega-influencer the highest-ranking category of social media influencers. And mega-influencer they typically take more than a million followers. And mega-influencers “are often…

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Affinity Data Definition Affinity data, let’s say we take pin boards full of DIY ideas, a few crafting blogs that we frequent,…

Persona Definition The personas were archetypical to the users whose goals and characteristics represent the larger group of users’ needs. It usually…