Google hacks money alone can’t buy Google rank, but with a little time and strategy, you can improve your position on the search engine results page (SERP) without spending a time. Here are ten free ways to improve the Google search rank.
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1. It Improves the Website’s user experience
- According to the study on ranking factors by SEM rush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. And all four of those are directly related to the experience the website is providing the users.
- It’s pretty simple if the website is easy and enjoyable to use and offers valuable information. We get extra visitors who stay longer on the site and visit more pages, improving your search rank.
2. Write great Content Optimized for SEO
- Takes the website’s high-quality content is one of the best ways to increase traffic and improve search ranking.
- In fact, in the recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic.
- And make sure the content is mistake-free, keyword-rich, mobile-optimized, written to address your target audience’s specific needs, and includes valuable links to additional internal and external content.
3. Get More Backlinks
- Backlinks—links from other sites—are one of the most heavily weighted Google ranking factors.
- Upcoming links to the website content from high-authority domains show your site’s authority, bring in traffic, and improve the search ranking.
4. It Improves the page speed
- Google started using mobile page speed as the ranking factor in July. While it said the “speed update,” it only affects a small percentage of sites.
- It’s still an excellent idea to make sure your site is as fast as possible to improve your search rank and provide a good user experience.
5. Fix Broken Links
- Taking quality links on your website is one of the best ways to boost traffic and establish your site’s authority.
- But links that bring up the 404 error hurt both the user experience and search rank. Use the tool like Broken Link Check or Dead Link Checker to find any broken links.
6. Optimize your Images
- Optimizing the images is crucial to boosting your site’s speed and making it easier for Google to identify your web pages’ images. And make sure all the website images are compressed, have descriptive filenames, and include alt text.
7. Use H1 and H2 Header Tags
- Not only do headers make the content more readable and easier to understand for humans and search engines alike.
- But there is also a strong correlation between Google search rank and header tags in your content body.
- And header tags are also a great way to show your content’s structure and emphasize the key points.
8. Optimize for Local Search
- Extra and more people are using smartphones to search for businesses “near me. “It improves your chances of taking the business show up in relevant local searches.
- And make sure to claim your Google My Business listing, provide relevant content in Google Posts, get the business listed in local directories, and improve your online reputation with excellent online reviews.
9. Optimize for Voice Search
- According to a perficient study, voice search is no longer growing, but more than 60% of people surveyed still said voice search is their preferred method of asking questions on the smartphone.
- And make sure those voice searchers find your business by incorporating likely voice search phrases into the website content—be sure to use full sentences express in the natural conversational style slightly than single keywords.
10. Aim for “position zero
- When the user asks the question in Google Search, Google sometimes pulls content from a relevant website and displays it in a unique featured snippet or answer box above the #1 search result.
- And getting content into a featured snippet is a great way to increase traffic (snippets include the link and the page where the range originates).
- And by way of good boost the credibility and, visibility of the brand. It increases the chances of taking the content selected as a featured snippet by Google.
- Also think of likely searches related to your business, and pepper your site with clear, authoritative answers.