SEO, also known as search engine optimization, is the backbone of success in most eCommerce websites. The right SEO will help your business rank higher, increase visibility and ad clicks, and achieve better results.

However, it matters what type of SEO you use for your Shopify page. Not all SEO ranks higher or gives you the required minimum leads to make profits. So how do you improve SEO on your Shopify page that will allow you to achieve tremendous results?

1. Conduct Keyword Research

Any SEO content’s success or failure depends on the choice of keywords. It’s not enough to place keywords all over your websites since only the proper keywords matter. Conduct keyword research within your chosen niche to find the right keywords that improve your SEO on your Shopify page.

However, cutting down on the place and using simple niche topics is recommended. Once you land on the desired niche, find the keywords around it. To improve your SEO keywords, you can use the best SEO apps for Shopify to land on the correct words for your website.

2. Add the Keywords to Your Page Content

Add the SEO keywords on your homepage, product pages, and product category pages, as this will improve SEO on your Shopify page. Additionally, add the keywords on the page title, Meta description, or page body content.

More so, the best SEO apps for Shopify help you with insights and recommendations on the best areas to add your keywords to improve your SEO; hence use them for unique results.

3. Improve the Navigation Experience

Navigation is critical when it comes to high SEO ranking on Shopify. Websites that have a convenient user experience have more engagements that reduce bounce. Thus to improve SEO on your website page, improve the site’s navigation structure to give an easy and comfortable user experience.

The proper navigation structure keeps users on your site for longer, improving your page rank. The best places to start making improvements include the homepage by ensuring that users can reach your product pages easily by visiting your homepage.

Also, improve your website menu by ensuring that the texts match the page’s title. Add links to your site’s internal pages. Check the best SEO apps for Shopify for easier customization to achieve good improvements.

4. Improve Your Website Loading Speed

It is frustrating to open a web page for more than two seconds due to poor loading speed. Customers don’t have the patience to wait for a site to open up. Therefore to improve SEO on your Shopify page, improve the loading speed.

You can achieve this by compressing images before uploading and using more specific quality themes on your site. For better ways of improving the website speed, check out the best SEO apps for Shopify that offer solutions for website speed.

Conclusion

Your Shopify page represents your brand; hence it matters how well positioned it is and the ranking it receives through the content. The right SEO features and elements make it unique and give the site a competitive advantage; hence, consider improving the SEO for better leads and conversions.