Table of Contents
Live experience Definition
Live experience content production on the internet does not stop. And brands, journalists, entertainers.
And others fight the attention of an increasingly distracted audience, which is more demanding than ever. Also, it attracts and retains an interest, and it’s necessary to offer quality experiences.
And also, live experiences are excellent in a sense. As they happen in real-time, it generates feelings of exclusivity and urgency in the audience.
Also, different videos published on social media, for example, live contents, are available for a limited time.
And also, a live experience takes several formats, such as lectures, webinars, or live-blogging. The important thing is for you to know what kind of content is most suitable for your buyer persona.
Also, it considers the characteristics and the current phase of the marketing funnel. Also, it existence attractive to the user. And live experiences also motivate the interaction.
What are the benefits of the Live Experience Strategies?
- There is no point in taking numerous followers on social media, for example, if they do not interact with the content. And the profitable relationship leads need active.
- And, there is nothing better to engage them than to offer live experiences. Do you know why? Because its kind of content enables something necessary customization.
- Allowing the audience to interact in real-time with the content contains structure. And also, consumer 4.0, the dominant profile in the modern market, gives a lot of value to brands that let them actively participate in the experience.
- Its real-time events are excellent opportunities to allow the user to intercede with opinions and suggestions, guiding the content’s development.
- When interacting, the user improves the experience itself and generates valuable data for the company. The brand needs to understand its behavior better, including its motivations, needs, and wants.
- And, remember when we talked about the potential inclusion of quizzes? These questionnaires represent a ludic and effective way to collect data about the audience.
- It’s possible to determine, for example, the level of knowledge about a subject based on the answers. And makes it easier to find out what funnel stage the lead is currently at
- As long as it creates them on quality platforms, your content also includes features such as quizzes and Q&As, excellent for engaging the audience and collecting data. A live experience strategy also favors the process of educating the buyer persona.
- In the Ion survey, developed in partnership with Demand Metrics.
- And 90% of professionals stated that content interactivity integral part of the nurturing process.
- In short, live experiences attract, engage, retain, educate, and convert customers. It’s, therefore, an approach with positive impacts on the development of your entire business strategy.