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The persona is a character that represents your ideal client; it is based on qualitative and quantitative information from your company’s clients. It is also known as Avatar or Buyer Persona.
Persona’s function is to guide the content definitions and strategic decisions of Digital Marketing. This character must represent the company’s target audience for the creation of strategies capable of meeting their needs.
You must creat the persona based on research, never on personal perceptions and guesses; this can be detrimental to your strategies. Being clear about who your customers are is the first step toward a successful strategy. You should know what they work for, what positions they hold in the company, what they do during the day, how they search for information and their pain points.
The source of data you need to define the persona goes through your target audience; through them, you will be able to find similar behavior patterns and characteristics among your buyers. It’s the perfect source to conduct your research if you have a loyal customer base.
What are the Benefits of using Personas in UX Design Process?
1. Build Empathy
- Empathy the core value if designers need to make something that good for the people who use it.
- And personas help designers create understanding and empathy with the end-users.
- Thanks to personas, designers can:
- Gain perspective similar to the users.
- It creates personas that can help designers step out of themselves.
- And recognize that different peoples take different needs and expectations.
- Also, in thinking about the fictional persona’s needs, designers can infer what the actual person might need.
- It identifies with the user they design.
- And the extra designers engage with persona.
- And also see them as ‘real,’ the extra likely it consider them during the design process and want it creates the best product for them.
2. Provide Direction For Making Design Decisions
- Personas help designers shape product strategy. And it deep understands user behavior.
- It also makes it possible to define which product is existence and creates.
- And what is necessary and unnecessary from the user-centered point of view.
- And it allows product teams to prioritize feature requests.
- For example, features can prioritize base on how fine they address the primary persona’s needs.
- And also, it helps settle arguments around design decisions – instead of saying, “We think the ‘Send’ button must bigger in our email app,” the designer strength says.
- Then our primary persona, Carolyn, always on the go.
- And we need bigger tap targets in the app its ability to send the email without eye strain.
What are the Characteristics of Good Persona?
- It easy to select the set of user characteristics and call it a persona.
- And it’s hard, and it creates personas that genuinely good design and communication tools.
- Here the few characteristics good persona:
- And also personas reflect actual user patterns, not different user roles.
- And personas were not the fictional guesses at what the target user thinks.
- Also in every aspect of the persona’s description must tie back to actual data observed and researched.
- Also, personas were not the reflection of roles within a system.
- The persona focuses on how users interact with the product.
- And also not the future of how users interact with the product).
- Also, persona context-specific focuses on behaviors and goals related to the specific domain of the product.
Now that you’ve learned what it is, how important it is, and how to create a Persona, it’s time to put it into practice. With Personas, there are no more distant and generic consumer groups to develop a good strategy in Digital Marketing.
You can represent your ideal customer in a single avatar. Understanding your client’s pains, motivations, desires, and dreams was easy. Loyalty is no longer a problem.
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