The persona were archetypical users whose goals and characteristics represent the larger group of users’ needs.
It usually the persona present in one and two-page documents.
Such 1–2-page descriptions include behavior patterns, goals, skills, attitudes background information,.
As well as the environment in which the persona operates.
And also, designers usually add few fictional personal details in the description it makes the persona the actual character.
And its example, quotes of real users and context-specific details, for example, the banking app.
It makes sense, and it includes the persona’s financial sophistication and significant expenses.
What are the Benefits of using Personas in UX Design Process?
1. Build Empathy
- Empathy the core value if designers need to make something that good for the people who use it.
- And personas help designers create understanding and empathy with the end-users.
- Thanks to personas, designers can:
- Gain perspective similar to the users.
- It creates personas that can help designers step out of themselves.
- And recognize that different peoples take different needs and expectations.
- Also, in thinking about the fictional persona’s needs, designers can infer what the actual person might need.
- It identifies with the user they design.
- And the extra designers engage with persona.
- And also see them as ‘real,’ the extra likely it consider them during the design process and want it creates the best product for them.
2. Provide Direction For Making Design Decisions
- Personas help designers shape product strategy. And it deep understands user behavior.
- It also makes it possible to define which product is existence and creates.
- And what is necessary and unnecessary from the user-centered point of view.
- And it allows product teams to prioritize feature requests.
- For example, features can prioritize base on how fine they address the primary persona’s needs.
- And also, it helps settle arguments around design decisions – instead of saying, “We think the ‘Send’ button must bigger in our email app,” the designer strength says.
- Then our primary persona, Carolyn, always on the go.
- And we need bigger tap targets in the app its ability to send the email without eye strain.
What are the Characteristics of Good Persona?
- It easy to select the set of user characteristics and call it a persona.
- And it’s hard, and it creates personas that genuinely good design and communication tools.
- Here the few characteristics good persona:
- And also personas reflect actual user patterns, not different user roles.
- And personas were not the fictional guesses at what the target user thinks.
- Also in every aspect of the persona’s description must tie back to actual data observed and researched.
- Also, personas were not the reflection of roles within a system.
- The persona focuses on how users interact with the product.
- And also not the future of how users interact with the product).
- Also, persona context-specific focuses on behaviors and goals related to the specific domain of the product.
Also Read: What is Blog Commenting? – Definition, Need, and More