However, despite this, many of our customers are still not entirely sure what a QR code really is. We are regularly asked what a QR code looks like, what it is used for, and how it works.
Explaining this to every customer can be a pretty lengthy process, so we thought we would create this simple guide to give details on exactly what a QR code is and how it works in plain language
QR codes have become common in consumer advertising. Typically a smartphone is used as a QR code scanner, displaying the code and converting it into a useful format (like a standard URL for a website, preventing the user from typing it in a web browser). The QR code has become a central part of advertising strategy, as it provides faster access to a brand’s website than manually entering a URL. Beyond mere convenience for the consumer, the importance of this ability is that it increases the conversion rate: the possibility that the contact with the ad will turn into a sale. It takes interested prospects further down the funnel with little delay or effort, immediately leading the viewer to the advertiser’s website, where a longer, more focused sales pitch can lose viewer interest.
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