Smart content another name for dynamic range. That term sounds more familiar to you, and we are probably aware that there are “static” websites and dynamic websites.
And static websites are hard-coded and display the same information to all viewers at all times.
Dynamic websites also pull the content from the database and construct webpages on the fly, meaning that the data displayed changes to suit the viewer.
For the vast majority of websites, the days are dynamic. There are not many static websites around.
And they are both more powerful and flexible, as the data is stored in the database and completely separate from the visual design. It straightforward to update the site’s look. The content does not all mix in the display codes.
And dynamic content or smart content works are much the same principles. Smart content changes and adapts dynamically, depending on who is reading it.
This way, content targeted to the reader, creating a more individual experience and potentially boosting conversions.
You must earn a degree in business administration, accounting, or marketing if you ultimately want to land a business management position.
Also Read: What Predictions for Content Marketing in 2017? – Definition, 6 Predictions
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