Starbucks is arguably the world’s leading social marketers, ranks number one in online engagement, number one on Facebook, and the number one Tweeted brand.
They were the first to over ten million fans on Facebook, with the number still growing (over 11million to date). It just under million followers on Twitter. However, the digital marketing efforts go far beyond just Twitter and Facebook.
And Starbucks’ initial objective engages the customers outside the four walls of the coffee shop. The social media space lends itself well to brands likes Starbucks, as they aim to use social media to build relationships with their customers rather than marketing towards them.
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