Are you struggling to come up with fresh social media post ideas?
There’s no doubt social media marketing can be tricky. Users are always hungry for fresh and intriguing content, and sometimes, it can be challenging to keep up with the demand.
This is why it’s essential that you keep an arsenal of good social media ideas in your back pocket. Lucky for you, in this post, we’re sharing ideas that will help you come up with entertaining, scroll-stopping social media posts that will effectively level up your marketing game.
1. Ask your followers
People love sharing their opinions on social media, and as a social media marketer, you can use this to your advantage.
There is no better way to engage with your followers than getting them involved. One way of doing this is by asking for their opinions.
Social media polls and surveys are effective strategies for getting the pulse of your followers. It can also be a quick way to gather customer feedback and collect new ideas and concepts.
Your poll doesn’t always have to be all-businessy; you can play around with the concept and ask informal questions that spark conversations. You’ll never know – you might pick up the next big thing for your business by hearing your followers out.
Did you know?….
People are 30x more likely to read an infographic than a text article.
Humans are visual creatures. Most people would prefer looking at a graphic design over a body of texts. So if you’re thinking of sharing facts, figures, and data on social media, lose the boring list of numbers and text-heavy posts and condense your data into infographics.
Social media infographics are often used because they present complex topics in a form that can be easily understood. They are designed to provide informative data packaged into easy-to-scan, highly scrollable visuals.
Infographics and social media topics work well together. But note that they will only perform well if they relate to your audience. To boost engagement, make sure that your post is intriguing and impactful, on top of being informative.
3. Make it visual
We’ve established that people respond better to visuals. Having the right image can enhance your chances of getting users’ attention in social media. Whatever the platform, uploading social media content in the form of pictures is always a good strategy.
To get user interaction, the images you choose must be relatable to your target audience. It must elicit some reaction such as intrigue, excitement, awe, or laughter. Your images must work as a means to accomplish your brand’s goal.
Keep in mind that an engaging visual leaves the audience with something to discuss or share with their friends and colleagues.
Social media visuals can come in different shapes and forms. You don’t have to stick to a traditional product picture. If your business has the time and resources, go for bite-size video clips instead of still images. Video content gets exponentially more shares in social media compared to images or text. If not, you can always use a graphic design online tool that will create stunning visuals for your social media platform.
You can also add some quirk and personality into your social media posts by adding memes, cartoons, and GIFs. Putting playful visuals such as these would allow you to present your business in a relatable and accessible way. Not to mention, memes, cartoons, and GIFs are not just cute and funny; they’re also extremely popular and will surely resonate with your audience.
Take a break from product pictures every once in a while. Try posting an image of your team. Posting a photo of your team or employee helps your followers and potential customers to get to know who’s “behind the wheel”. This strategy will strengthen your connection with the audience and possibly increase customer loyalty. Not only does this method help promote your business, but it also serves to give your team a boost of motivation.
4. Play around with emojis
I think you would agree with me when I say that there is a world of difference between a simple “Hello” and “Hello 😀.”
In this digital age, emojis play a pivotal role in bridging human emotions amid computer-mediated interactions.
In social media marketing, emojis are considered powerful tools that have the effect of giving social media posts a touch of humanity and a sense of lightness that would naturally draw users’ attention.
5. Flash some freebies
People go crazy over freebies. So, wave a couple of free things around and watch your engagement go through the roof.
Giveaways are a sure-fire way to get interaction across social media platforms. If done right, occasionally giving stuff away for free can effortlessly attract new followers and encourage more shares on your post.
You don’t have to go too big if you have a limited budget – start with a free product sampler or even a digital voucher for your products/services. Whatever it is, make sure that it’s attractive enough to get your followers excited.
Giveaways go hand in hand with competitions.
Customers are inclined to engage more with brands that run contests, which is why 96% of social media marketers consider contests an effective strategy to boost brand awareness and grow a steady following. To guarantee post impressions, don’t forget to set up rules that will encourage your contest entrants to like, follow, subscribe, or share your post to get a chance of winning.
6. Ride a Trend
Perhaps there will be days when you don’t feel like creating content from scratch. If that’s the case, let your creativity rest and just hop into the latest social media trends.
Show your followers that you know what’s hot. Look for top trending hashtags or viral posts and leverage them for social media marketing. You can either share a post that’s going viral or create your original post using a popular hashtag. Make sure that the trending topic you post about is relevant and connected to your niche.
Hashtags not doing enough? Check out your calendar and look for random quirky holidays you can jump right into. There’s always an international “whatever” day around the corner that’s probably connected to your business. Trust me. Everybody’s doing it.
7. Make a series
If you have the resources, create a daily, weekly, or monthly series to keep your audience on the hook.
A well-crafted, engaging and relevant series will have followers tuning in regularly and eagerly waiting around for the next installment. The consistency of a regular series can also build customer loyalty.
Your series can be in the form of mini videos, blog posts, podcasts, or anything under the sun, as long as it is coordinated and geared towards a common theme.
8. Feature Your Fans
Give your fans the spotlight they deserve by featuring their posts.
Share reviews and testimonials from your loyal customers to let others know why people love your brand.
If you don’t have share-worthy feedback yet, don’t hesitate to ask your customers how they find your product or service. Ask them to give an honest review. If you’ve done your job satisfactorily, your customer will provide you with admirable feedback.
Take screenshots of positive customer reviews and feature them on your social media pages. This does not only show that you value your customers’ satisfaction; it also makes sense as people are always looking for reviews before deciding to go through with a purchase.
9. Spill the tea with teasers
Post videos or pictures of your upcoming products without spoiling the crowd.
Give your followers tidbits of information about a new, unreleased product or service. Teasers help arouse a sense of curiosity among your viewers. The anticipation build-up will leave fans itching for more. Your viewers’ growing curiosity will drum up conversations that will practically drive up your social media engagement.
Remember that the key to a successful teaser is to play with the viewers’ minds and to leave something to their imagination.
10. Reuse and Recycle
If you have a previous post that got the public’s attention, go ahead and milk that cash cow more than once.
There’s nothing wrong with repurposing old posts. If it worked before, it would likely work again.
Re-sharing old posts on your social media platforms can give them a new life and perhaps stronger engagement.
11. Inspire your audience
We’re all suckers for inspiring quotes.
Share relatable quotes from people in your team or famous quotes from inspiring figures. Find a saying that is connected to your business and resonates with your audience. Use the power of other people’s words to convey your business’s message.
Posting inspirational quotes can be an excellent way to increase engagement on your social media pages. A good, well-thought-out quote will always be worth sharing, especially if it touches people’s hearts.
A simple yet effective strategy is to find a great visual to pair with your inspirational quote. Making your quotes visually pleasing should enhance their potential for a quick share. Use a graphic design online tool to better incorporate text and images.
12. Share your best tips, tricks, and hacks
Tips, tricks, and hacks are snippets of information that suggest less complicated ways of doing something.
If you know your way around your industry, you would have valuable tips worth sharing. If your followers trust you, they would likely appreciate your suggestions and put them to practice.
But before you share any tips, make sure that what you are sharing is authentic. It should be tried and tested and work in real life. Otherwise, you’ll risk disappointing your audience and losing your followers’ trust.
Tips and tricks can come in different forms. They can be in the form of written step-by-step guides, videos, stories, pictures, mini DIY clips, and the like.
Perhaps one of the most effective ways to share your best tips is to post tutorial videos. Tutorial videos are eye-catching and exciting for viewers. If it’s interesting enough, it will undoubtedly be shared and forwarded by your followers. To gain attention, your videos must be fresh and unique and offer new information to your audience. Don’t forget to place subtitles on your videos to make the steps clear to the audience.
Ready to put our ideas to the test?
Social media offers a goldmine of opportunities for businesses.
Yes, posting content on social media might be daunting, but if you know what to post, when to post it, you’ll be sure to reap the rewards.
If you play your cards right, your next social media posts might potentially be the newest viral thing on the web! So, shake off the rust and get your creative juices flowing. Stop posting the same content over and over again and retire those old techniques you know aren’t helping.
Start putting our social media post ideas to the test and watch your business grow! With our content ideas, your social media platforms should be kicking the boredom out of your audience and reeling in impressions in no time.
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