Target audience, let’s start with the definition. What is the target audience? our potential customers. And the group of people to whom we address our products and services.
And it can describe by behavioral and demographic attributes, such as age, gender, income, education, and localization.
If we use audience groups, we focus not on websites where ads must display but on people who finally see our marketing messages.
Finding the right audience can crucial for our campaigns’ efficiency. According to a Yahoo study, 54% of customers find personalized ads extra engaging.
And McKinsey’s study shows that ads tailored to clients’ needs can significantly increase ROI – up to 8 times, and lift sales by at least 10%.
Online marketing consists of taking advantage of web channels to convey a message about a company’s brand, products, or services to its potential customers
Now we know the target audience and how it can help marketers achieve better results.
There is a portion of attributes that can use in finding the right audience. As we mention – age, income, education, gender are just a few examples.
Base on the IAB taxonomy, and we can sort all the attributes into three large categories, which are listed below:
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