Affinity data, let’s say we take pin boards full of DIY ideas, a few crafting blogs that we frequent, and the email account connected to several crafting stores in our area.
On the weekends, we check in at our favorite craft fair using Facebook, and occasionally we Google new places to buy craft supplies.
The way interacts with websites, and social communications (including email) provides affinity data.
In short, the “database of affinity” is the expansive portfolio of individuals’ likes and dislikes based on what they interact it.
The affinity data that you produce from all the characteristics listed reveals that, dang, we like crafts.
Unlike search intent, affinity is the long-term measurement. The idea is that we like something now. And chances are we are still going to like it in the year and two. It’s a measurement of emotional attachment.
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